Philosophy

Ongoing Partnership

We go beyond the role of an external consultant. We want to be part of your team, to know your business as well as you, to get involved in its day-to-day operation. We believe that strategy should be a living, breathing process that needs ongoing review as it unfolds

The Six-stage Advisory Process

We listen to you

We aim to diagnose the issues as perceived by the people running the business. We challenge the internal view. We undermine certainties, fight the “business as usual” perception, and get an overview of the real business problem

We work with you

We get involved in the day to day business operations to gain our own clear view of the business. We research and analyze the environment, the market, the competition, your products, your customers, your networks, your costs.

We form our own point of view

We describe the rationale of how exactly the business creates, delivers, and capture value. We get a general idea of how the business can grow and achieve its goals

Planning a business roadmap

We prepare a road-map in commercial, financial, and business terms. We propose possible changes in business operations and the marketing mix, study the prospects of an investment plan and estimate how much revenue and profit flows over a certain period of time.

Finding answers to "what" and "how"

We develop a marketing strategy, which means WHAT needs to achieve with your marketing efforts, based on the business goals above. We also prepare a marketing plan, which is a description of HOW going to achieve those marketing goals.

We present the conclusions

We deliver detailed written reports of all the above, adapted to the end user’s point of view: for shareholders, for investors, for state-subsidized programs.

We are not a distant advisor; we work in the field day by day
We typically assess a client’s strategy on a 90-day basis as part of creating our plan for the following 90 days. Taking a fresh look after three months of activity allows us all to see what is working, what isn’t, what we should do more of, and what we should stop doing.

The 90-day Plan step by step

  • We listen to you. We perceive the internal point of view.
  • We work with you. We get involved in the day to day business operations
  • We research and analyze the business and its environment.
  • We form our own point of view
  • We define the real problem
  • We help you to Plan a business roadmap
  • We develop a marketing strategy
  • We Deliver detailed reports
  • We make an Action plan

We deliver something more than detailed reports. We do not just fill the blanks on them. We fill the gaps in your business strategy, bringing a different model of business thinking. We cook up ideas and follow trends as much as the next Consulting firm. But we love to deliver numbers, substantiated answers, and great customized solutions that make the difference.

Beyond the formality

  • We bring a different model of business thinking
  • We create value and build confidence
  • We give perspective and digital strategic depth to your business.
  • We make a Business Plans with deliverables properly adapted according to the use
  • We make an appropriate plan that leads to increased revenue.
  • We deliver a marketing Plan that works
  • We give great business solutions meets your own needs and capabilities

4 Steps To Make Successful Business

We analyze the business you are starting or your existing one. We clearly define its model or renovate it. We develop a business strategy. We make a business plan. We make it work.

Analyze Business

An in-depth analysis focusing on understanding the needs of the business and its current strategic direction.

Design a Business Model

HOW your business can make profits and HOW you can create and deliver value to your customers at an appropriate cost.

Develop a Strategy

HOW your business is going to achieve its goals. It is a business roadmap in commercial, financial, and business terms.

Make a Business Plan

An estimation of HOW MUCH profit will make your business over certain a period of time, given a strategic growth plan.

Developing strategy, making plans

Business Analysis and Strategy is our strength. We make Business Plans with deliverables properly adapted according to the use: For entrepreneurs and shareholders, for investment evaluation, for investors, financing needs, and subsidized programs.

Developing a Business Strategy

Analyzing and describing which exactly is the customer segment that your own business serve

What is the value you create for the customers that solve their problems and satisfy their needs?

All Communication, distribution, and sales channels that deliver the value propositions to customers

Customer Relationships that are established and maintained with your customer segment

The Revenue streams that result from value propositions successfully offered to customers

All the assets required to offer and deliver all the above-described elements by performing a number of key activities, including all that they are outsourced and others that are acquired outside the enterprise.

All the above elements of the business model result in a specific cost structure of the business

Making a business plan

Analysis of the wider business environment from α social, political, economic, technological point of view

Market structure, Segments, Sizes, Trends, Key Players, Supply Chain, Customer characteristics, Differentiation & Positioning analysis, Marketing spends.

Target markets. Product portfolio, brand strategies and new products. Pricing policy. Sales force – Distribution Networks. Promotion tactics. Possible changes.

Fixed and variable cost analysis. Production cost or purchase cost – Cost structure per unit of product – Capacity & Productivity – Possible cost reduction

Analysis of all the strengths and weaknesses of the business as well as the emerging opportunities or threats in the market and in the wider business environment

Defining marketing objectives for a given period and analyzing how they will be achieved.

Analysis of liabilities, cash flows, break-even. Estimation of the required working capital, possible borrow needs, and expected profit. All based on the parameters of all the above strategic decisions.

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Designing Your Success with a Marketing Plan

Putting your marketing strategy into action. Planning the efficient win-win interaction of your business with your target customer, at all levels.

Making a marketing plan

The Strategic frame

Presenting a brief overview of the business model as well as the main business objectives and business strategy.

Analyzing The Market

Market Structure, Segments, Sizes, Trends. Key Players, Supply Chain, Customer characteristics,  Differentiation & Positioning analysis, Marketing spends.

Analyzing the market segments

Basic segmentation criteria- Sizes, Trends, Key Players per segment, Customer characteristics,  Marketing spends per segment.

The Mktg mix under the microscope

Target markets. Product portfolio, brand strategies, and new products. Pricing policy, SalesForce, Distribution Networks. Promotion tactics. All from the perspective of the consumer, and the satisfaction of his needs

The marketing roadmap

Defining marketing objectives and analyzing how they will be achieved.

Choosing tactics and channels

Choice of the appropriate mix of digital communication channels, combining them if necessary with traditional mass media and other ATL and BTL activities.

Resources required

Deciding on the optimal allocation  of marketing  spends by activity and communication channel and setting measurable goals for the evaluation of the investment

Ready for implementation

A detailed, scheduled, and budgeted plan and tactics for achieving the goals based on the marketing strategy

Making a Marketing Plan means establishing and tracking the marketing strategy over a period of time. Driven by your strategy, your marketing plan is the execution; the roadmap of tactical marketing efforts that help you achieve your marketing goals. Your plan is your detailed campaign of what you will do, where you will do it when you will implement it, and how you will track success. You could have a marketing plan that details the overarching marketing strategy for your business or might have individual marketing plans outlining different strategies for different goals.

Our Approach. A marketing plan ensures that stakeholders are on the same page, specific goals are set, strategies are outlined, tactics are implemented, budgets are set, timelines are established, results are measured, and, if needed, adjustments are made. If its creation, implementation, and evaluation are given the appropriate attention, a marketing plan will deliver successful results.

An effective marketing plan focuses on details, such as:

  • Your short-term and long-term business goals
  • The strategies needed to help you achieve those goals
  • The tactics that make up those strategies
  • The channels you’ll use for each tactic
  • The specific customers that you’re targeting
  • The competitors who stand in your way
  • The Budget and the expected results

We can execute or/and manage your marketing campaign. Relying on our outstanding 20+ years of day-to-day business management experience, in our strategic strength, and our strategic partnerships we can offer you TWO options for Marketing implementation services.

  1. We can, if you wish, offer on-demand all the necessary marketing services, or
  2. We also can, if you do not have a marketing department, undertake on your behalf the management, coordination, guidance, monitoring, updating, and evaluation of the campaign, in collaboration with the Agency that you are already working with, by providing you our “Outsource Your Marketing” Service.

Our on-demand outsourcing marketing services

  • Strategic Web Design, focused on owned media: channels that you control, such as your company’s website, social media accounts, imagery and photography, blog content, etc
  • Search Engine Optimization
  • Content Marketing
  • Social Media Marketing
  • E-Mail Marketing
  • Other Paid media: Advertising in Mass Media and other traditional marketing channels you spend money on, such as billboards, flyers etc
  • In/out store promotion activities and other BTL Campaigns

Increasing your overall revenue

The proven 4-step approach, which can support different marketing tactics under a specific marketing strategy and increase revenue

Conversion to customers

Increase conversion of contacts to customers

Purchase Frequency

Increase average purchase frequency for each customer

Value of Transactions

Increase in the average value of transactions per customer

Creating Ambassadors

Creating customers who bring new customers

Business Development & Revenue Strategies and Tactics

Our 3-Stage BD strategy process

We use a 3-stage Business development (BD) process to identify, nurture and acquire new clients and new business opportunities, to drive growth and profitability. A business development strategy is a document that describes the strategy we will use to accomplish that goal

T h e   3 – S t a g e    B u s i n e s s   D e v e l o p m e n t   P r o c e s s

• Attracting prospects: We attract potential buyers, influencers, and referral sources.
• Building engagement: We deepen engagement with our prospects and turn them into educated and qualified opportunities.
• Turning opportunities into Clients: We make the decision easy for prospects that are ready to buy.

The first two stages “attracting prospects” and ” building engagement” of our model are traditional marketing functions. The final stage, “turning opportunities into Clients”, has a traditional sales function role, where business development is looking for new channels of distribution or marketing partners.

The 4 Steps to grow revenue

Marketing Tactics

• For conversion of contacts: Conversion | Evaluation Digital Campaigns, Integrated marketing communication activities, info, trial, discounts, offers.
• For converted customers: Retention Digital Campaigns, Perfect service, meeting expectations, data collection

Marketing Tactics

• Perfect service
• Up-selling | Down Selling |Cross-Selling
• Database marketing
• Retention Digital campaigns

Marketing Tactics

• Retention Digital Campaigns
• Resale incentives & Offers
• Ongoing service and  follow up

Marketing Tactics

• For Ambassadors: Recommendation incentives
• For New Customers: Βack to the initial step for a new cycle